On June 22nd, Rhode announced they would be hosting their first ever pop up shop in New York City and our team's excitement kicked in. Considering we work remotely, I knew that not everyone would be able to attend, but I immediately cleared my calendar and set my sights on the Big Apple. And yes– I waited for 5 hours in the heat just to enter the pocket sized pop-up.
Since Hailey Bieber launched Rhode in 2022 the company has seen plenty of success. They initially launched their three essential skin care products, a moisturizer, serum and a lip peptide. Now with the successful roll out of their makeup line, Rhode officially launched their brand new Pocket Blush. The product is described as having a “long-wearing flush that won’t budge.” It comes in six shades ranging from baby pink to a bronze terracotta.
To finally answer the question you have all been waiting for; yes it was worth the line. It’s true that you can buy the blushes on Rhode’s website but quite a few of them are sold out online meaning you have to join Rhode’s waitlist to receive a notification for their next drop. Although I had low expectations upon arrival when I saw the huge line, going with a friend definitely made the experience more enjoyable. And I have to say the Rhode team was nothing but pleasant. In line we were provided with plenty of water and umbrellas to cool down from the sun.
As soon as I stepped into the Rhode popup shop, I knew it would be a hit. Mirrors and Rhode logos covered the neutral toned walls. In the middle of the front room there was a giant pocket blush that displayed every shade that is available including a special limited edition shade you can only find inside the store. Everything on display were testers so they provided micellar water and cotton pads to wipe off any swatches. There was a front and a back room, the front had everything from the new summer collection including limited editions of the viral Lip Case while the back had the full Rhode collection available for purchase.
At every turn there was an employee dressed in a white tee and denim jeans who would send your order to the check out counter via iPhone. At checkout they would call your name as well as confirm your order that came in the cutest pink Rhode shopping bag.
As for the Pocket Blush itself I was pleasantly surprised with not only it’s long lasting wear but it’s smooth finish. I had quite a hard time deciding which shade to go with in the store, but after trying on a few I decided to go with Freckle. It is a neutral peach shade that is perfect for a natural every day look. It simply makes you look sunkissed after a day at the beach. The blush is super hydrating and leaves a dewy finish on the skin. The “little blush for a little flush” is perfectly sized to throw in your bag on the go so you can have a natural look just about anywhere you go.
So if you are looking for a new blush to add to your collection for this summer, I can confidently say that you need to head over to the Rhode website to purchase a Pocket Blush. This pocket-sized frenzy is just the beginning of Rhode cosmetic range, so keep an eye out for its next release.
