With new additions to Instagram like Reels and the "Shop Now" feature, it's easier to get overwhelmed when shopping for trending products as you scroll than it used to be. Whether you're looking for chic trending fashion picks, viral beauty products, or lifestyle & home finds everyone's talking about, this guide to Instagram's hottest products should help narrow that search down for you and provide you with ideas for items actually worth clicking “add to cart.” Consider this your curated scroll break!
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If it feels like everyone on your feed suddenly has the inside scoop on the same effortlessly chic outfit formula, you’re not imagining it. This season’s trending-on-Instagram must-haves mostly lean into timeless structured silhouettes with subtle coordinating details. This means going for pieces that not only photograph beautifully, but are comfortable + flattering to your frame since they're great quality and paired well together.
• Relaxed Single-Breasted Patch Pocket Jacket | $114
• Banana Republic Sculpted Stretch Blazer in Afternoon Latte | $96
@aimeesong is known for her popular fashion blog @songofstyle, and here we see her in an oversized structured blazer over a monochromatic outfit, which is completed with balloon bottoms + ballet flats. Aimee is serving perfect neutral looks in flattering materials, such as silk, and knows exactly what to pair with each individual piece.
• Polo Ralph Lauren Cable-Knit Cashmere Crewneck Cardigan | $498
@styledsara is a stylist and fashion blogger and her rocking this structured outfit with a large tie is quite the statement piece. She coordinates a structured black bucket bag with matching pants and uses the colors in her tie to tie in her white shirt for a meticulously planned outfit that looks effortless.
GRWM videos and skincare routines make up some of the most-saved posts on the app, and for good reason! It's no secret that so many women search for innovative inspiration from Instagram beauty content. Right now, it’s all about glow-enhancing, low-effort products that look chic on your bathroom shelf (or artfully scattered across your vanity counter for an effortless story post).
Best known for her modeling career and success in fashion influencing on Instagram, here we see @josefinevogt lounging gracefully at her vanity with sleek Rhode skincare products aesthetically strewn across the counter.
Well known model and founder of beauty brand Djerf Avenue @matildadjerf very organically shares her glowy "frosty" lip combination for a photoshoot in this reel: CAIA Cosmetics' lipliner in the shade ’velvet brown,’ MAC M·A·CXIMAL lipstick in the shade ’Yash,’ and clear lip gloss with a slight sparkle.
Lifestyle content is seriously having a moment right now on Instagram with the recent rise in popularity of "photo dump"-style posting. Instagram feeds have become increasingly filled with beautifully styled (yet still candid) kitchens and cozy living room snapshots from quiet nights in.
Model, television personality, author, and former muse for for Marc Jacobs and Karl Lagerfeld @alexachung is seen here enjoying a hot beverage in her candid kitchen surrounded by strewn about decorative dish cloths and ingredients in matching sleek containers rather than their original packagings. Taking this extra step gives any kitchen a more organized, cleaner look.
