Emily Mariko has taken over with a firm grip in the past few years, capturing the eyes of millions and receiving 200M+ likes with her calm and quiet (at times ASMR) content, alongside portraying a variety of interesting recipes and other lifestyle content. The 29-year-old vlogger and influencer lives in the Bay Area of California and finds comfort in simplicity. But who is she? Is she a 2020 covid TikTok star who rose to fame?
After graduating from Columbia University, Mariko worked for L'Oréal in 2014 as marketing and product development, where she learned the tactics of social media, followed by moving to San Francisco and working with Facebook.
From Facebook she finally decided to take on her passion of content creation and began youtube where she currently has 1.22M subscribers. Her last full on video being posted over 2 years ago, but she's quite active on Youtube Shorts. Her channel was initially called Sharewear as it focused on fashion, daily outfits, and lifestyle content, and considering the fact that when working a corporate job, lots of people don't like to have their full name and information on their social platforms, this was perfect for her to maintain an online presence without giving too much of herself away.
Her TikTok (@emilymariko) was originally everything fashion but this wasn't her forte. In September of 2020 an OOTD video of hers got about 10k views, followed by a meal prep one that began trending showed her that people seriously love seeing her put together the food she consumes!
August 2021 is when the big shift happened. She made lettuce wraps that were loved by 2 million viewers followed by salmon burgers (in ASMR style) which got 4.6 million views. People adore the basic ingredients, clean videos with no extra edits, and her signature one bite after with the nod, which is code for "oh yeah, I did that and it's delicious". She's also known for her leftover salmon rice bowl...so much so that one of the videos with this exactly recipe currently has over 26M views, 3M likes, and 88.3K saves!
You know we've got the recipe for you in case you wanted to try!
Ingredients
Directions
Although she's adored by millions of tiktok users, a lot of viewers also feel that she lives an unattainable lifestyle considering her kitchen is always in pristine condition, she's normally seen shopping at farmers' markets, and her food is put together to the point of appearing perfect. But hey, this is her vibe and we're here for it!
Her socials all promote wellness and the concept of making food that satiates you without calorie-counting or a ton of preparation, rather simply enjoying the sounds of chopping, cooking, and devouring. Emily has continued her lifestyle content over the years as well. She does vlogs that include running errands, partaking in daily chores (including the iconic farmers market hauls), and of course creating recipes for us all!
Mariko had her own weekly newsletter where she'd release personal notes and recaps small details from previous weeks' videos such as recipes, workouts, and lifestyle content. The newsletters are seemingly inactive currently but we'll keep you posted if they return!
Tying the Knot
In July of 2023, Mariko tied the knot with long time beau Matt Rickard (after getting engaged in 2021) at the Terranea Resort in Palos Verdes, CA. This wedding left everyone in awe with its true quiet luxury appeal and Emily's many outfits. They had a welcome dinner, the official ceremony at Wayfarers Chapel, a reception dinner with fresh menu items, and an after party with in N out catering!
Baby On Board
The day before Christmas last year (12/24/23), she revealed that the couple is expecting — in "her" most authentic style pregnancy reveal ever! Since then she's incorporated her pregnancy into the content she's posting like mentioning old wives tales in captions, sharing complete experiences while grocery shopping, and affiliate partnerships, like Poppi fridge restock.
Tote Launch
Emily began teasing us with snippets of her new babies (no, not human) starting January of this year where the videos would be filmed in a similar format, some silent and others with her explaining, but she never touched on where she got her shopping totes! It wasn't until the following video where she finally revealed that they're from her website!
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